TV Coaching for Executives

For most people, television is the most important informational source. Yet those who want to authentically and convincingly present their products to their target group on television must be acquainted with the subtleties and pitfalls of the medium. Our TV Coaching seminars for executives therefore include the following:
  1. Fundamental knowledge of television journalism:
    • What role does the TV media play within the overall media landscape?
    • How do TV-journalists work?

  2. Basic journalism know-how:
    • How is an interview conducted? (Organisation, timing, contents)
    • How is a statement constructed?

  3. Visual presentation:
    • How are personal appearance, facial expressions, and gestures most effectively incorporated and used?
    • How can pictures take the information to be communicated and bring it to a point?
In addition to the theoretical introduction, you will be expounding upon what you have learned with practical exercises produced together with experienced professional camera teams – allowing you to experience interaction with the camera up-close and personally. You will receive a copy of your “performance”, including individual comments and criticism as well as practical tips, as an edited DVD compilation for follow-up practice after the training.