Emnid Opinion Survey
Within our selection of print services, we offer you the opportunity to back up your press releases for the editors with actual statistics. A survey is the perfect way to do that. In whatever area we may be helping you with, consumers are the best group of people to ask. To do this, we worked together with the renowned market research institute Emnid to develop a module that can deliver the necessary data. In order to make the results optically clear, we then use the data to create a graphic for the press. This combination makes it possible to turn any topic into the latest news – and therefore support your communicative goals.
The Services
In collaboration with you and with Emnid, Schmellenkamp Communications will develop closed questions on your topic. Every question can have up to five possible pre-determined answers. They can allow us to accentuate certain aspects of your topic and to support them with hard data: we supply facts that interest the media.
Emnid will conduct a nationwide telephone survey with your questions, reaching citizens in pre-determined demographic groups ages 14 and older. The survey takes place with the support of computer technology (CATI) in a so-called OMNIBUS procedure, where questions on multiple topics are asked during a single interview. Within just a few days, we will provide you with a detailed analysis that you are of course free to use for other purposes and projects in the future. Results that would be of interest to the media are optically summarized through a press-appropriate graphic, which can also include the name of your product or your company.
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