Media Coaching for Executives

A slip of the tongue, the wrong gesture – the television viewer sees all and judges without mercy. Not only is one’s own reputation damaged, but often the company’s image as well. In order to avoid faux pas in front of the camera and to learn how to interact with journalists correctly, we offer innovative, authentically realistic media coaching for executives in exclusive cooperation with Ulli Potofski, one of Germany’s most renowned television pioneers. It covers the following contents:
  1. Journalistic knowledge:
    • How does the media work?
    • How are interviews conducted?
    • Correlation between communication/rhetoric/media

  2. Camera and microphone fundamentals:
    • Posture in front of the camera
    • Use of the microphone
    • Differences between live recordings and pre-recordings

  3. Self-presentation:
    • How does my own voice sound?
    • What does my voice say about me?
    • How can I become present in the media with concise statements?

The majority of the seminar, which is accompanied by the services of a professional sound and camera team, deals with pragmatics. You will immediately receive honest, precise feedback regarding your performance in front of the camera and on microphone – and receive a DVD at the end for more self-guided learning and self-reflection after the coaching has taken place.