Station Agreements/Contests
Station agreements are live listener promotions that are integrated into the regular programming of specially selected, wide-coverage stations. Because of their high entertainment value, they are especially effective for product PR: frequent name-dropping ensures that your company and its product names will be anchored in the listeners’ long-term consciousness, as the listeners are also highly involved in the action. Ideas range from radio brainteasers to participant promotions that are accompanied by an on-location reporter on a frequently cut-in live feed.
Contests are a special form of station agreement in radio PR. They allow – for example in conjunction with product-neutral topics or a moderation service – opportunities to mention product and company names. The attractiveness of a contest generates positive broadcasting results. Because contests strengthen the listeners’ commitment to the station, stations are generally very open to this instrument of radio PR.
Station agreements – an overview of our product portfolio:
- Content design and brainstorming by our radio PR team
- Station coordination and briefing
- Ongoing coordination of the promotion in terms of programming and timing
- Follow-up activities with the station because of missing program data or recordings (if needed)
- Written, detailed analysis of the broadcasting results
- Ranges of listener coverage, broadcasting area, and target groups
- Additional acoustic documentation of incoming live program recordings on CD
Contests – an overview of our product portfolio:
- Special participant fax for the contest
- All-around assistance during the entire contest
- Prices contingent upon stations’ range of coverage
- Radio program forwarding (if needed)
- Follow-up and forwarding of the station and/or winners’ addresses to the customer
- Personal follow-ups with the station in order to complete documentation
- Live program recordings documented on CD
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