Radio Infomercial
Infomercials (= Information + Commercial) connect useful information with advertising statements, therefore promoting topics and competencies in general. The topics are derived from the product’s features, the company history, or the company philosophy.
Radio infomercials are 30 to 90 seconds in length and are placed in both editorial programming as well as in advertising breaks – accompanying other PR promotions, for example. The contrast to traditional commercials is that their communications message positively contributes to their overall authenticity and ensures listeners’ special attention.
Realisation
Together with the customer, our radio PR team will design and write the commercial script, record it with professional speakers, add the right sound effects, and take on the responsibility for media planning.
Measuring success
Because broadcasting spots are purchased just as airtime, the insertion of the PR commercial can be precisely planned and be perfectly comprehensible within its context. You will receive a detailed line-up of the participating stations for the evaluation of your radio PR measures. An overview of our radio infomercial services:
- Design, development, and editing of the commercial all the way through production
- Composing and adjusting the text manuscript
- Experienced speakers from our available pool, recordings, and digital editing
- Acoustic effects and library music and/or music inserts
- Station handling, reproduction onto CD
- Conclusive written documentation (with achieved coverage and broadcasting areas)
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