Topic-based Radio Services
Pre-produced programming is one of the traditional forms of radio PR. It places your message within the stations’ thematic programme. Our radio PR team can create a fact-based and informational, a colourful and entertaining, or a critical presentation of your message.
The report becomes a real, lively attention-getter through original soundbites featuring experts or celebrities, as well as through acoustic film excerpts, music inserts, or background noise. After being produced in our agency’s own studio, the reports are then sent to stations’ editorial offices either through the mail or via email.
Topic selection
Our radio editors have a keen eye for effective topics and shape them in collaboration with you. An experienced radio editor composes the text manuscript of the clip. We will only produce, duplicate, and distribute it to the media when you have issued final approval.
Topic transmission - national and international
With our constantly updated radio PR mailing list, we can reach over 200 private radio stations all over Germany, as well as all relevant editorial offices for public broadcasting institutions. That allows us to ensure the transmission of your topics nationwide, as well as targeted regional transmissions as needed. Upon request, we can also launch your topics at partner stations in foreign German-speaking regions and throughout the rest of Europe.
Measuring success
The stations receive the clip free-of-charge and are not obligated to using it or to broadcasting it during a specific time slot. As a written receipt of its broadcast, the radio stations fax us a confirmation of its transmission. We summarise all incoming reports in a detailed documentation featuring any coverage that was achieved, range of listener coverage, and the broadcasting areas of participating stations. You will receive incoming recordings on CD.
An overview of our topic-based radio services
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