The Most Important Tools in Online Relations
Search engine optimisation (SEO)
A technically well designed website providing high-quality content is still no guarantee for success and for new clients. Your potential customers must be able to find your website in the first place. Search engine optimisation is part of our performance portfolio and our area of competence. Search engines operate using a complex, constantly changing algorithm. Because of it, search engine optimisation requires thorough fundamental work on the website itself (onsite) and often above and beyond (offsite). The only way to achieve favourable placement on the search engine is through ongoing monitoring and adjustment.
Website optimisation
The customer is king – on the Internet as well. That is why your websites should primarily focus on the needs and interests of the visitor and not be a mere platform for advertisement.
The quality of contents and an understanding of your services is our main focus when creating or revising websites. Our employees are ready and waiting to use their know-how in PR and translations & adaptations in order to optimise your website:
Analysis of user behaviour and website statistics
Positioning your website within search results isn’t enough – the resulting user traffic must be analysed and led toward the target – in other words to you. The Internet has a decisive advantage in this area as compared to traditional media: user behaviour throughout marketing measures, which includes positioning in a search engine, can be completely retraced and calculated using the ROI formula. We compile detailed documentation of your website’s user behaviour, specifically highlighting your relevant target group.
Audio and video
Contents are often easier for users to understand when they are accompanied by graphics and/or sound. Our TV and radio team has long-standing experience in creating and publishing audio and video clips. Use our know-how for your Internet site. The same technology could also be used for internal employee training with podcasts.
Blogs
Blogs, the conventional abbreviated term for Weblog, are more than just a temporary fad in the Web 2.0 generation. These digital journals can help convey complex topics to customers in an interesting and easy-to-understand way.
|
