Infomercials 30 to 60 seconds long are inserted in purchased air-time slots into the commercial breaks at private and public-trust radio stations around the country.

Schmellenkamp Communications takes over the drafting, the acoustic realization in the agency’s own in-house studio and, if desired, the customized media planning for the whole activitiy. In contrast to conventional commercials, the spotlight is not on the products or the names, instead it is the topics and the competencies behind the products and/or services that make up the core of the message that comes over.