When Schmellenkamp Communications was established in 1989 as an agency for journalistic communications, the Internet was hardly known at all by most people in Germany. But that was about to change. As early as the mid-90ies, companies were already clamoring to get on the net. But those days of endless enthusiasm, when it just a matter of "getting on the net" – no matter what and how – are already long gone.

All the hype was followed by a sobering reality and the knowledge that successful communication – whether online or off – is not a matter of technical feasibility but of content relevance.

Schmellenkamp Communications therefore counters boundless enthusiasm for the technology itself with well thought-out Internet concepts which focus squarely on conveying content and becoming an integral component of a company’s total communications strategy across all media.

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