Whether it’s a new product or service, a staff change or the latest sales figures, effective media information is a must, especially in print where there is such a broad range of different publications on the market. Because the target journalists so often focus on different issues, Schmellenkamp Communications drafts customized media releases to meet the needs of the journalists they are addressed to: in the national press, a particular region, a specific trade or industry or simply for those dealing with one particular aspect of an issue. Nailing down the topic the journalist is interested in is a sure-fire way to make the headlines.